Soft Launches Using Feature Flags

This article discusses the benefits of using feature flags for soft launching new features.

A feature flagged soft launch changes this. It allows you to mitigate the risk of feature releases and incrementally roll out a feature to your users.

Some benefits include:

  • Releasing a feature ‘off’ in production and then slowly rolling it out
  • Allowing only particular users to see the feature
  • Performing randomized percentage rollouts that target small segments of users
  • Killing a feature instantly without redeploying
  • Adjusting the rollout percentage to test infrastructure performance and scalability
  • Syncing PR and advertising with feature releases

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